PROJECTS

DESIGN PROCESS

1

DISCOVER

I immerse myself in research to deeply understand the design problem, target users, and project constraints. This discovery phase informs the entire design.

2

DEFINE

I analyze all findings to frame the core design challenge and establish creative guiding principles. This defines the design space and direction.

3

DEVELOP

Through sketching, prototyping and experimentation, I generate and develop a range of potential design solutions, always aligned to the project principles.

4

DELIVER

Finally, I refine the selected design direction, work closely with stakeholders to implement it, and deliver an exceptional product that solves the user's needs.

FOODIFY

BRANDING & APP PROTOTYPE

SKATEBOARD

SCOTLAND

BRANDING & LANDING PAGE

CORBEAU BRAND

BRANDING, CLOTHING DESIGN, PHOTOGRAPHY

Elvis Shakespeare: A Digital Transformation

Elvis Shakespeare, an iconic vinyl shop in Edinburgh, has been a haven for music lovers since 2005. To address its online challenges, I revitalized the brand through market research, competitor analysis, and UI/UX trends. The redesign of the logo and website focused on a seamless shopping experience, preserving its essence while modernizing its image.

Transforming the British Youth Diet: Foodify

Foodify aims to improve the diets of British teenagers by encouraging healthier and more economical eating habits. Based on market research and UI/UX trends, I led the redesign of Foodify's visual identity and user experience, making it a modern and accessible solution to enhance youth nutrition.

MINDFUL SPACE OF HEALING

BRANDING & WEB DESIGN

Mindful Space of Healing: An Inspiring Case Study

In this project, I faced the challenge of creating a visual identity and website for Mindful Space of Healing, a space dedicated to the emotional wellbeing of health and social care professionals in the UK and online. Through a minimalist design, calm colours and legible typography, we managed to convey the serenity and authenticity of this healing space. The result was a coherent and engaging experience that invited visitors to explore tools for emotional wellbeing.

SEVEN DESIRES

BRANDING

Seven Desires: Realising Dreams with Style

Explore how we bring Seven Desires' vision to digital reality. From exclusive events to extravagant themed parties, this premium Ibiza and Barcelona-based company specialises in making clients' wishes come true with confidentiality and efficiency. With the tagline "make a wish", I designed a visual identity that captures the essence of the brand: a shooting star symbolising magic and luxury, along with typography that conveys closeness and elegance. Dive into the creative process that brought this unique experience to life.

Skateboard Scotland: Rebranding and Landing page design

Discover how we revitalised Skateboard Scotland through a complete rebranding and the design of a stunning landing page. Dive into the creative process that took this brand to the next level in the skateboarding world.

Brand Design for Streetwear Elegance

Corbeau Clothes blends streetwear with understated elegance, inspired by golf and polo brands. My goal was to create a standout brand for polo shirts, t-shirts, and more. The 'raven' is the core of the visual identity, versatile for various applications. Dark green conveys sobriety and class, with a flexible color palette to maintain brand coherence.

ELVIS SHAKESPEARE

BRANDING & WEB DESIGN

HOOSE

BRANDING, UX/UI & WEB DESIGN

Building Connections and Combating Isolation

Hoose is a platform designed to reduce social isolation among older adults in Scotland. I conducted user research, created personas, and designed a user-friendly interface with features like event calendars, forums, activity groups, and chat.

The result? Hoose effectively fosters community engagement and provides a vital digital space for neighbours to connect and support each other.

CONTACT ME

If you're interested in hearing more about the way I work, have a business proposal, or want to say hello, I'd love to hear from you.