CORBEAU BRAND

Creating Corbeau Clothes - A Journey in the World of Streetwear

Client: @corbeauclothes

Industry: Fashion and Streetwear

Summary: Corbeau Clothes is a personal adventure in the fashion world, combining streetwear style with a touch of elegance and sobriety. This case study explores the brand design process, from conceptualization to implementation, highlighting the challenges faced and the results obtained.

Challenges:

1. Defining Brand Identity: Creating a brand that reflects the essence of streetwear with a touch of sophistication.

2. Design Versatility: Developing a logo and color palette that are adaptable to a variety of garments and applications.

Research and Conceptualization:

• Market research was conducted to understand current trends in streetwear fashion and urban lifestyle.

• Visual elements inspired by golf and polo brands were explored, adapting them to the streetwear context.

Visual Identity Design:

• The "raven" was established as the main isotype, designed to be versatile and adaptable to different applications.

• A color palette centered on dark green was selected to convey sobriety and class, with the flexibility to adapt to different garments.

Implementation and Results:

• The visual identity was applied to tags, garments, and social media, creating a coherent and attractive presence.

• Corbeau Clothes gained a growing social media following and received positive feedback from the streetwear community.

Conclusion: The brand design for Corbeau Clothes demonstrated the importance of combining stylistic elements with a deep understanding of the target audience. By merging the essence of streetwear with a touch of elegance, we managed to create a distinctive and attractive brand that resonated with urban fashion lovers. The success of Corbeau Clothes highlights the importance of originality and consistency in brand design in the competitive world of streetwear.